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Hi, my full name is Andrellainy Litvin, but you can call me Lainy (pronounced like “line”). I’m Brazilian and currently living in Massachusetts, United States. My passion for fashion began in childhood — I was always drawing, creating, and bringing my imagination to life on paper. As a teenager, I learned how to sew, and that’s when I realized I could turn creativity into purpose and passion into a business.

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I launched my first fashion brand at 21 years old (I’m now 37), and my love for the industry led me to earn a degree in Fashion Design, followed by a Master’s degree in Design, specializing in ergonomics and technology.

 

Throughout my professional journey, I’ve helped brands struggling with excess inventory by redesigning stagnant collections and transforming them into best sellers with minimal investment — helping businesses recover, become profitable, and grow sustainably. I’ve also created fashion collections, cultural projects, and even a mini-documentary celebrating professionals and my culture through designs with a strong identity and authentic DNA.

 

Today, I design womenswear collections for brands as a freelance remote designer. I help brands in both the US and Brazil create collections that truly sell — creative and innovative pieces that captivate consumers while remaining practical and efficient to produce. My work combines innovation, trend awareness, and strategic design to create products that make sense for both people and the planet.

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If you’re interested in my work, feel free to get in touch. I’d be delighted to collaborate and work together with you.